About us

Our values

Stephen Spencer
Ambience director

Our organisation takes its inspiration from Stephen Spencer’s business journey, which started in the High Street at age 15 and took him to Regent Street, via the Tower of London, and to Buckingham Palace by the age of 30.

A combination of luck, curiosity and thinking differently enabled his contribution to the cultural retail revolution of the early 1990s. Since then Stephen has worked with, studied, learned from, and helped some of the brightest stars and most prestigious brands in the retail, leisure, and tourism sectors.

Stephen Spencer + Associates share a simple set of values, which we believe will underpin success in this new era, because they matter to customers:

  • Joy

    The aim of every assignment ought to be to bring joy to the lives of customers, employees and stakeholders. This is how we build forward better.

  • Commerciality

    In order to be sustainable every organisation must be viable. In every interaction there is the opportunity to maximise engagement and thereby, what we call ROEE (Return on Excellent Experiences).

  • Passion

    Passion makes projects fly; cynicism makes them die. Our first job is to ignite the passion in every organisation’s purpose.

  • Excellence

    Concept, delivery and operation must be excellent, always: of demonstrable highest possible quality, every time. Limited budget does not mean limited imagination!

  • Loyalty

    The way to build a successful business is to build long-term relationships, celebrating talent and contribution, and maximising value by fulfilling potential. We think long-term and we help our clients to do likewise.

Our Team

  • John Barford

    Commercial change agent

  • David Curtis-Brignell MBE

    Visitor economy expert

  • Catrina Hicks

    Commercial retail mastermind

  • Dean Ford

    Brand guru

  • Lauren Groves

    Ambience Architect

  • Mhairi Holland

    Product development

  • Jane Le Bon

    Retail creative virtuoso

  • Bala McAlinn

    Director of energy

  • Danny McLean-Low

    Revenue driver

  • Daniel Oledzki

    Retail Storyteller

  • Carly Straughan

    Ticketing + tills supremo

  • Laura Watson

    Experience expert