Services

Profitability analysis

The analysis takes into account factors such as sales revenue, cost of goods sold, staff costs, operating expenses and gross margin. By examining these key metrics, retailers can identify which categories or products generate the highest profits and which ones may be underperforming.

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Commercial plan development

A commercial plan establishes the actions that the business needs to take to encourage current customers to buy more, or higher priced or more profitable products and potential customers to start to buy.

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Pricing strategy

An effective pricing strategy takes revenue, profit, customer behaviour and business goals into account.
Consideration of the competitive landscape in which the business is operating and the influence of human psychology are also important factors in determining how your customer perceives price and value in your space.

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E-commerce

An E-commerce strategy is a set of plans and activities businesses use to sell products or services online. This includes reaching the right people, converting them into customers, generating repeat purchases and creating a smooth, enjoyable shopping experience.

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Scenario planning + business modelling

Scenario planning aids organisations to make informed decisions based on a variety of plausible futures with analysis on how the organisation would fare under each of them.
Business modelling can determine what products make sense for a business to sell, how it wants to promote its products, who the customers are and how they should be served and what revenue streams it may expect.

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Testimonials

Featured

Darlington Hippodrome

“Stephen, John and Catrina are a pleasure to work with. They bring to the table a great wealth of knowledge and experience from high-profile visitor attractions, but don’t apply a cookie-cutter approach. In order to deliver their incisive recommendations they took time to understand our business model, our building, our operations and staffing structures, our customer base, and what we were seeking to achieve.

Recommendations were delivered alongside a clear and structured path to implementation, and Stephen and his associates took time to talk this through with us and make sure we felt confident to proceed. We now have a clear, workable and measurable strategy to move forward with. We would not hesitate to recommend Stephen Spencer + Associates to other arts, culture and heritage organisations.”

Rebecca Howarth, Sales and Marketing Manager

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Chelmsford Museum

“I engaged Stephen to help me motivate and direct teams of staff across three different museums. Each has their own challenges to overcome to make the shops make increased contributions to the Museum. Stephen shared with us his philosophy and we could then draw on his broad depth of knowledge to help us determine our way forward. Moreover, as he has such a range of experience he was willing and able to talk with passion and enthusiasm about each of his experiences. This rubbed off onto the people being trained and by the end of the 2 day workshops they were feeling empowered and ready to make a positive contribution to their Museum.

I am currently feeding the fire of this new found enthusiasm and encouraging them to look differently at our customers and products, and really take ownership of this key service. It's early days but I'm confident through the learning we gained from Stephen's workshops our retail businesses will go from strength to strength.”

Shane Bartley, Basildon Borough Council (Chelmsford Museum) / ICT and Change Manager