Services

Opportunity overview

We’ll visit your site to gather knowledge from stakeholders and understand specific needs. We also review expected revenue, targets and budgets moving onto expected visitor numbers, spend per head and events programing.
Customer + concept development

Taking key elements and inspiration from the venue stories. A workshop can be conducted with stakeholders to develop the concepts through the creation of customer segments/personas and developing their emotional journey; ensuring willingness to spend.
Buying plans

This element includes the creation of a structured range plan i.e numbers of the various product types, moodboards and themes, alongside a product sourcing strategy. This also includes a budget, revenue projection, COGs (Cost of goods sold), and margins..
Buying Process

The buying process provides a critical path establishing the required process from vendor sign-off to order fulfillment which will be used by your teams. A suggested sign-off hierarchy will also be established.
Range/concept development

The final range/concepts are developed, suppliers are researched and presented. The range is checked and balanced for customer profile, price and category for maximum appeal and ROI.
Sourcing

Ranges are confirmed and catalogues are built. Local sourcing, ethically sound values and the commercial aspects of each and every product is considered. All will be tailored and balanced to deliver the revenue and margin in the budget and selected to delight and enhance the visitor experience.

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Guidelines + SOPs

This will include a set of SOPs covering (but not limited to): Visual merchandising guidelines, Customer service charters, Pre-opening checklist , Pricing, promotion and signage strategy, Inventory management, Stockroom management

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Testimonials

Featured

An Talla and Loch Ness by Jacobite

“Stephen played a pivotal role in helping us develop An Talla from an idea to reality. He facilitated the journey of looking closely at what could make our brand unique, who were the customers who would love it, how we fit in alongside the competition, and how we deliver the brand proposition throughout the customer journey.

Above all, his extensive knowledge and experience of developing successful niche and premium retail experiences gave us the confidence to turn the dream into a business that people love. Stephen Spencer + Associates offers an impressive breadth of experience and I'd be delighted to work with Stephen and his team again in the future.”

Freda Newton, Owner + CEO