With 20 years working in visitor attractions, theme parks and tourism companies, and now working as a consultant to support clients, Laura’s passion is in delivering an exceptional customer experience.

Through a deep and thorough understanding of what makes someone love an experience, she have been responsible for delivering events at some of the most successful and world-renowned experiential brands in the UK.

As Visitor Experience Director for Warner Bros. Studio Tour London – The Making of Harry Potter, Laura was an integral part of the senior team that was responsible for the concept, design and development of the start-up attraction. This included the red carpet launch and Royal inauguration, as well as designing and implementing the visitor experience strategy, which resulted in a new benchmark in customer satisfaction amongst peers, achieving the best TripAdvisor scores ever to be seen.

Laura’s breadth of experience not only includes working with large-scale, multi-million projects (including Warwick Castle and Madame Tussauds) but also smaller heritage projects and companies such as MK gallery and Chatham Historic Dockyard. In addition to her work with clients, she is also on the Board of Trustees for the ‘Institute of Imagination’; a children’s charity who design and deliver creative learning programs, products, and platforms across the arts, sciences and digital technologies.