Senka Vlahovic

Senka comes from a beautiful country where the cultures of the Mediterranean and Central Europe intertwine perfectly. Working in the private sector of Croatian tourism for almost two decades she gained insight into how both theory and practice work.

Senka has created numerous travel products based on local culture (e.g. history, food, wine and art) following destination management principles and sustainable tourism practices.

Storytelling and heritage interpretations are special treats to her and a big deal in everything Senka does. She believes they are great tools to make 'boring' history, visitor attractions, museums and other cultural sights interesting and to raise awareness and curiosity so that heritage gets closer not only to visitors but to locals too.

As a creative person, she also couldn’t resist creating content & copywriting for her websites and travel blog, social media profiles, flyers and brochures, honing her knowledge in digital marketing too.

Along the way, while working in the travel industry, following and applying trends, steps of the customer experience journey became an important part of her professional life.