Autumn Fair | Ambience CIinic PIayIist

If you’re reading this then you’ve more than IikeIy visited us in the Ambience CIinic, part of Autumn Fairs’ 2024 Buyers’ Lounge. Thank you for visiting - we hope you enjoy AutumnaI Ambience, created by our Brand Guru, Dean Ford.

The importance of ‘Sound’

The right music in a shop plays a crucial role in shaping the customer experience. It sets the tone, influences mood, and impacts shopping behavior. Well-chosen music can create a welcoming atmosphere, encourage customers to spend more time browsing, and enhance your brand identity. By contrast, poorly selected music can detract from the shopping experience, potentially driving customers away. In essence, the right music helps establish an emotional connection between the store and its customers, making it a powerful tool in retail strategy.

What about the other senses?

A study by Rockefeller University in New York suggested that customers remember 1% of what we touch, 2% of what we hear, 5% of what we see, 15% of what we taste and 35% of what we smell. In our view there’s a sixth sense: the feeling customers get when the whole experience delivers the brand promise.

Find out more about SS+A and how we can heIp you here. As architects of ambience, we enhance customer experiences by empowering organisations to be more creative, people-centric, and profitable.