A how-to guide which helps visitor attractions + heritage brands maximise their retail opportunity and futureproof their business.

This easy to fill in calendar will keep you on track for awareness days, and help you plan your point of sale, marketing and promotions.

Use this template to step into your customer's shoes and review the total Christmas experience you are delivering. Or use it to benchmark a competitor.

Use this template to step into your customer's shoes and review the total experience you are delivering. Or use it to benchmark a competitor. Use the columns to focus on the areas of the business you want to focus on.

… and know the answers to! Use this checklist to get focused on the many opportunities you have to maximise your return on investment.

This tool will help you to identify your organisations’ challenges, assets and opportunities, using a visual and numerical scoring system. It follows the eight coordinates, based on what issues and priorities the Compass identifies.