Finalise description. The story you tell your customers (value proposition), and the story you tell yourselves (mission and vision) should always align, and be reinforced throughout the experience.

However great the concept + product, it’s always the team that brings it to life for the customer: ready, willing, and able to reinforce the stories from the visitor experience, and share the stories of the products and makers.

Research also shows that the senses play a vital part in reinforcing the experience: for example, customers’ value perception, and propensity to buy, increases when they feel relaxed and happy.

Recipients are the people receiving your experience - in other words, your customers. The more we know about them, the more we can create a Retail experience that will induce them to spend money, and come back.

Sustainability isn’t just about protecting the environment (though it is a vital element), it’s about creating systems that ensure the long-term commercial success of your organisation. True sustainability means balancing environmental responsibility with viability, ensuring that your business remains profitable while delivering meaningful experiences. This includes diversifying revenue streams, investing in resilient infrastructure, enhancing visitor engagement, and adopting innovative business models that future-proof your attraction. By integrating sustainability into your operations, you not only reduce costs and attract eco-conscious visitors but also build a brand that stands the test of time, securing both financial stability and a positive legacy for future generations.