I recently presented a case study at an international tourism conference in Zagreb: the theme was Heritage Tourism: How is it Adapting to the New World? and was based in part on an interview I conducted with Robin Worsnop, the founder and CEO of Rabbie’s Small Group Tours and chairman of the Edinburgh Tourism Action Group.
The interview explored Robin’s perspective as a tour operator, and as one of the leaders responsible for developing Edinburgh’s visitor economy. It was a fascinating interview and instructive for any tourism or heritage professional. I reproduce it in full here: