(Bite-sized information or inspiration, that I have time to write, and you have time to read) Whether you’re designing a new product, a new brand or just…… Read more “Customer Experience Bites #2: The Frightening, Creative Process”
“We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life.”
– Steve Jobs
I stayed in an above-average, boutique-ish hotel this week. The directions to the car park were ambiguous, so before checking in I had to abandon the car, run into Reception, and ask how to find the car park. When I returned, having parked, to check in, I noticed that the receptionist didn’t ask me whether I had found the car park.
Then I noticed a plaque on the wall, behind Reception. It said: “2014 Award of Excellence. As honoured by our Guests. 8.2/10.”
It struck me that 8.2/10 – 82% – was not necessarily something to shout about; not really something to be deemed an “honour”.
An article in Business Insider reflects on how the iPad has evolved since its introduction, five years ago. Five years! Can anyone remember a time when the…… Read more “Be Ready to Ship Next Week!”