“The Most Precious Heritage of Mankind”

I recently presented a case study at an international tourism conference in Zagreb: the theme was Heritage Tourism: How is it Adapting to the New World? and was based in part on an interview I conducted with Robin Worsnop, the founder and CEO of Rabbie’s Small Group Tours and chairman of the Edinburgh Tourism Action Group.

The interview explored Robin’s perspective as a tour operator, and as one of the leaders responsible for developing Edinburgh’s visitor economy. It was a fascinating interview and instructive for any tourism or heritage professional. I reproduce it in full here:

Awakening the High Street – with a SPACE MAN

So my bottom line is that people are the key variable in any High Street regeneration initiative, and will ultimately determine the success of that initiative. At this point it seems appropriate to point out what happened to Tesco when it forgot that!

It’s my contention then that, the foundation of any High Street strategy or action framework – be it Portas, Grimsey, POSITIVE, a Town Toolkit or whatever – needs to be a SPACE MAN: