I was delighted to be asked to write this guest post for the Eventbrite blog.
My post shares six key trends that are redefining the customer experience – specifically in the conference and live events sector although these are mega-trends and therefore relevant to every business.
In a world where the unthinkable and the impossible are rapidly becoming the reality, the challenges for organisations and businesses are also the opportunities. The key is to understand the trends, stay focused on vision, mission and key success drivers, and to implement flexible strategies based on what will happen, what could happen, and above all, on what you want to happen.
This is the third and last of my short series of posts, distilling insights from the conference I attended on On Wednesday 15th June : The Future of the Experience Economy, organised by Eventbrite.
My previous post lamented the launch of “Project Fear 2.0” (or is it 3.0?) by the British Retail Consortium (BRC): my simple message is that the Retail sector today contains myriad wasted opportunities and latent profit potential – it just needs to learn how to grab those opportunities and fulfil that potential!
So, what is the “right way” to bring hope to the Retail sector?
Kick-ass Retail is about knowing the market, knowing what is available and finding ways to go one better. That’s why I happily walked over 20 kilometers in a day on my 27th visit to the International Spring Fair at the NEC (I’ve attended most of the Autumn Fairs too). I’ve long ago learned to shut my ears to those who say “I hate the Spring Fair. It’s too big”, or variations on the theme of “I can’t be bothered to go the extra mile (let alone the extra 12)”. Being better than the competition involves hard work, constantly evolving expertise, and the rocket fuel that is Enthusiasm.
So what are my five top tips for getting the most out of trade fairs so that you can create Kick-ass Retail?
The news that Dreamland, the reimagined amusement park in reawakening Margate, is seeking a company voluntary arrangement (CVA) in a bid to avoid going into administration, is disappointing to say the least.
Ever since Wayne Hemingway unveiled plans to reopen what was once a magnet for seaside thrill-seekers, but more recently a derelict site at risk of being turned into a housing development, there has been a buzz of anticipation around this genuinely bold and inspirational project. Promising that “It is going to be a success because it is a great idea in the right time and right place,” Hemingway could see the opportunity to tap into the “vintage” zeitgeist and create a multilayered experience, appealing to old and young alike.
So, what has gone wrong? And where does Dreamland go from here?
What do you think of when you hear the words “Business Plan”?
• A dry, weighty document, full of jargon?
• Pages of spreadsheets, showing income and profit projections?
• (Perhaps) a “Mission Statement” on the cover, with (perhaps) a picture of the CEO above it?
• Something for senior management – never to be read or engaged with by the wider Team?
Imagine if your business plan was an inspiring piece of work…
“The A-board Challenge” – could YOU ask your newest Team member, right now, to write out YOUR organisation’s “Remarkable Point of View”, in eight words (or less)? And if so, is that what you, they, and your whole organisation are striving to deliver, every day?
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