My latest newsletter gives me the opportunity to share an interview I gave to Museums + Heritage Advisor magazine, sharing some of the lessons I’ve learned developing retail concepts for Buckingham Palace, the Tower of London, and other prestigious organisations over nearly 30 years.
I also share Baroness Karren Brady’s “6 Key Ingredients for Success”, gleaned from her appearance at the Spring Fair in Birmingham.
My first newsletter of 2017 has a new look and a new focus. It’s inspired by a quotation given to me by my friend, futurist Nick Price:
“Customer Experience isn’t simply the quality & arrangement of assets. It’s their orchestration.”
So this month’s newsletter reflects three aspects of my mission:
“I help organisations orchestrate their assets so that everyone and everything plays to their full potential.”
The power of image was shown at its strongest this week, when the Duke and Duchess of Cambridge posed for photographs in front of the Taj Mahal, on the very bench where, 24 years earlier, William’s mother Diana had created one of the most iconic images ever of a failing marriage.
A picture is worth a thousand words.
I’m not saying that you, or your business, are or needs to be “iconic”.
That said, I wonder what you could do to make your business more memorable?
Kick-ass Retail is about knowing the market, knowing what is available and finding ways to go one better. That’s why I happily walked over 20 kilometers in a day on my 27th visit to the International Spring Fair at the NEC (I’ve attended most of the Autumn Fairs too). I’ve long ago learned to shut my ears to those who say “I hate the Spring Fair. It’s too big”, or variations on the theme of “I can’t be bothered to go the extra mile (let alone the extra 12)”. Being better than the competition involves hard work, constantly evolving expertise, and the rocket fuel that is Enthusiasm.
So what are my five top tips for getting the most out of trade fairs so that you can create Kick-ass Retail?