What do you think of when you hear the words “Business Plan”?
• A dry, weighty document, full of jargon?
• Pages of spreadsheets, showing income and profit projections?
• (Perhaps) a “Mission Statement” on the cover, with (perhaps) a picture of the CEO above it?
• Something for senior management – never to be read or engaged with by the wider Team?
Imagine if your business plan was an inspiring piece of work…