Are You an Icon?

The power of image was shown at its strongest this week, when the Duke and Duchess of Cambridge posed for photographs in front of the Taj Mahal, on the very bench where, 24 years earlier, William’s mother Diana had created one of the most iconic images ever of a failing marriage.

A picture is worth a thousand words.

I’m not saying that you, or your business, are or needs to be “iconic”.

That said, I wonder what you could do to make your business more memorable?

Getting Dreamland Out Of Neverland

The news that Dreamland, the reimagined amusement park in reawakening Margate, is seeking a company voluntary arrangement (CVA) in a bid to avoid going into administration, is disappointing to say the least.

Ever since Wayne Hemingway unveiled plans to reopen what was once a magnet for seaside thrill-seekers, but more recently a derelict site at risk of being turned into a housing development, there has been a buzz of anticipation around this genuinely bold and inspirational project. Promising that “It is going to be a success because it is a great idea in the right time and right place,” Hemingway could see the opportunity to tap into the “vintage” zeitgeist and create a multilayered experience, appealing to old and young alike.

So, what has gone wrong? And where does Dreamland go from here?

Three Ways to Know Customers Better

I’ve just read an interesting article about how Top Shop is using technology to redesign its stores based on customers’ use of smartphones. Apparently “the system will allow retailers, shopping centres and other venues to gain easier access to customer movement data and to more effectively monetise their assets”. OK – so that’s one way to know Customers better: as some supermarket chains are also doing, you can use technology to monitor their movements, and what, and when, they buy. Then you can realign your store accordingly.

The problem with that approach, is that you will learn what they buy, but not why they buy.