So, to my BFO or Blinding Flash of the Obvious – it’s about the fundamental essence of the Customer Experience: that elusive concept, responsible for more than its fair share of vacant expressions on C-Suite-level faces, and frustrated middle managers with the words “Visitor/Customer Experience” in their job title.
(Bite-sized information or inspiration, that I have time to write, and you have time to read) Whether you’re designing a new product, a new brand or just…… Read more “Customer Experience Bites #2: The Frightening, Creative Process”
This article makes stimulating reading if you have a customer-facing business (you don’t…?) – especially if you’re interested in finding ways to attract more customers, and generate more revenue (you aren’t…?).
Whatever your business, take time out to reflect on the opportunities you aren’t exploring:
My first newsletter of 2017 has a new look and a new focus. It’s inspired by a quotation given to me by my friend, futurist Nick Price:
“Customer Experience isn’t simply the quality & arrangement of assets. It’s their orchestration.”
So this month’s newsletter reflects three aspects of my mission:
“I help organisations orchestrate their assets so that everyone and everything plays to their full potential.”
A shop owner in the Yorkshire Dales has been branded “the bookseller from hell” after his local parish council took in more than 20 complaints about his alleged…… Read more “My Advice to the Yorkshire Dales ‘Shopkeeper from Hell’”
In this article, City AM’s deputy editor Julian Harris argues that one of the UK High Street’s most iconic retailers needs radical surgery: perhaps even splitting its…… Read more “Marks & Spencer : Is it time to split the retailer in two? “
If you want to outperform the market, beat the competition, develop a Brexit resilience strategy, achieve Team GB-style world-beating performance, you can – there’s no magic formula.
But there is a formula.
So it’s Summer holiday season… How are you helping your customers to plan their visit, to prepare for their experience and build anticipation? How can you start to add value before they even cross the threshold of your premises?
In the first of two guest posts, marketing expert Anwen Cooper offers some top tips that you could apply in your business.
I was delighted to be asked to write this guest post for the Eventbrite blog.
My post shares six key trends that are redefining the customer experience – specifically in the conference and live events sector although these are mega-trends and therefore relevant to every business.
I visited a museum at the weekend – just scraping in on the last day of a heavily-promoted, blockbuster exhibition.
As I waited at the ticket desk, I noticed that, despite there being a queue, only one team member was selling tickets – and yet there were four team members behind that desk. Two of the other three were having a chat; the other was (there’s no other word for it) slumped in her chair, staring into space.
The exhibition was great – I’d recommend it to you, but it’s over!
Also over is the massive opportunity the museum had to maximise its return on investment…