Everything will be okay in the end. If it’s not okay, it’s not the end.”- John Lennon How are you? Thank you for visiting my website, especially…… Read more “Reboot your business with the leader’s personal guidance system: the POSITIVE Compass”
This article makes stimulating reading if you have a customer-facing business (you don’t…?) – especially if you’re interested in finding ways to attract more customers, and generate more revenue (you aren’t…?).
Whatever your business, take time out to reflect on the opportunities you aren’t exploring:
My first newsletter of 2017 has a new look and a new focus. It’s inspired by a quotation given to me by my friend, futurist Nick Price:
“Customer Experience isn’t simply the quality & arrangement of assets. It’s their orchestration.”
So this month’s newsletter reflects three aspects of my mission:
“I help organisations orchestrate their assets so that everyone and everything plays to their full potential.”
I’ve just read an interesting article about how Top Shop is using technology to redesign its stores based on customers’ use of smartphones. Apparently “the system will allow retailers, shopping centres and other venues to gain easier access to customer movement data and to more effectively monetise their assets”. OK – so that’s one way to know Customers better: as some supermarket chains are also doing, you can use technology to monitor their movements, and what, and when, they buy. Then you can realign your store accordingly.
The problem with that approach, is that you will learn what they buy, but not why they buy.
In a week when a new survey suggests that Sales and Retail Assistants are “95% likely” to be replaced by robots, I’d suggest that whilst technology has its place in facilitating the Customer Experience, there is (or should be) no substitute for human interaction. My vision for what that interaction should look like is displayed on the homepage of my website: “The wave of enthusiasm from a team of people in love with what they do, who have created a sensational stage for their product, and who can’t wait to attend to every customer desire as they facilitate the ultimate buying experience”
Whilst retailers scratch their heads as they contemplate the impact of the new National Living Wage, and struggle to justify the running costs across their sprawling property portfolios, the answer is staring them in the face…
I went sailing in the Solent recently. There were six of us in a 35-foot boat – four boys, two girls and varying sailing skills, plus varying degrees…… Read more “Communication: Four Men (and Two Women) in a Boat”
I hope you had a great weekend! Amid all the Valentine’s Day noise, I took a tour behind the scenes at ‘my’ football club, Tottenham Hotspur. In…… Read more “The Leader’s personal guidance system – the POSITIVE Compass”
I’d like to introduce a vital and unique addition to the Leader’s toolkit. As I’ve said before, Leadership is lonely; however one of the most important things…… Read more “The Leader’s Personal Guidance Tool”