After a hard morning’s work, and as the sun was shining, I walked out of the office to enjoy a cup of coffee and to recharge my batteries.
My first choice of venue – a newly-opened cafe with a beautiful, secluded garden, was closed.
My second choice – a long-established, artisan coffee shop, was closed.
My third choice – a recent addition, a micro-roastery and coffee school, was closed.
In desperation, I finally had my coffee at a rather shabby establishment which I had previously avoided – and based on its tired demeanour (both the ambience and the team member who served me), I shan’t return in a hurry.
So – it would seem – in future, no coffee on a Monday for me!
It begs the question – why had none of the first three (especially the recent arrivals) worked out that Monday is actually a very good day to open? And – why had the fourth establishment not worked out that, by raising its game, it could capitalise on having Mondays to itself, and build a loyal clientele for the rest of the week?
What are you not doing that you could be doing, to stand out from the crowd?
Worth reflecting on – particularly over a good cup of coffee…
Stephen Spencer is a keynote speaker, business coach and consultant, helping organisations create better Customer Experiences to unlock team and profit potential. He has over 25 years’ experience as a leader, trainer and experience developer with some of the UK’s most prestigious Retail, Tourism and Hospitality brands. Sign up for Stephen’s POSITIVE Customer Experience newsletter here.