Customer Experience: No Coffee On a Monday?

After a hard morning’s work, and as the sun was shining, I walked out of the office to enjoy a cup of coffee and to recharge my batteries.

My first choice of venue – a newly-opened cafe with a beautiful, secluded garden, was closed.

My second choice – a long-established, artisan coffee shop, was closed.

My third choice – a recent addition, a micro-roastery and coffee school, was closed.

In desperation, I finally had my coffee at a rather shabby establishment which I had previously avoiBarns Coffee (1)ded – and based on its tired demeanour (both the ambience and the team member who served me), I shan’t return in a hurry.

So – it would seem – in future, no coffee on a Monday for me! 

It begs the question – why had none of the first three (especially the recent arrivals) worked out that Monday is actually a very good day to open? And – why had the fourth establishment not worked out that, by raising its game, it could capitalise on having Mondays to itself, and build a loyal clientele for the rest of the week?

What are you not doing that you could be doing, to stand out from the crowd?

Worth reflecting on – particularly over a good cup of coffee…

Stephen Spencer is a keynote speaker, business coach and consultant, helping organisations create better Customer Experiences to unlock team and profit potential. He has over 25 years’ experience as a leader, trainer and experience developer with some of the UK’s most prestigious Retail, Tourism and Hospitality brands. Sign up for Stephen’s POSITIVE Customer Experience newsletter here.

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